Two brothers have gone into business pursuing their dreams, one hero and heroine at a time.

A new comic store has opened just in time for the holidays, thanks to Sam Fitch and his brother, Josh Colwell.

After two months of prepping and planning, the pair opened the doors of Apokolips Comics to offer a wide selection of new and back issue comic books, antique toys from Empire Vintage Toys, Magic the Gathering cards and a variety of other goods.

Fitch said it has been a dream of his for quite some time that has finally come true due to hard work and perseverance. When he was 19, he wanted to open his own shop after his favorite shop, the Card Connection, closed. However, Fitch then realized how much went into opening and running a business, so he put it on the shelf for awhile.

His brother recently brought up beginning a comic book shop, and it took off from there. The name pays homage to the planet Apokolips from the DC Comics universe, Fitch said.

The shop is located in a part of town that previously has not had a comic book shop, he said. The most popular items in the store have been the DC Rebirth comics, and many items from the DC Comics brand itself. The store offers a subscription option and has recently launched a new loyalty rewards program in which members can earn points toward store credit. Also, those who enroll in a subscription will have a stocking put up on the wall in the store’s Christmas display.

Fitch said the store will host special events, especially those that pertain to Magic the Gathering. To keep updated, Fitch suggests keeping tabs on their Facebook page.

He said the store focuses on providing a clean, wholesome and fun environment for customer service.

”Over the past 17 years, I’ve learned how to treat people,” Fitch said. ”Josh and I have grown up in an entrepreneurial family — our family owns a successful restaurant, AJ’s Texas Hots.”

He said the store has a family atmosphere and will not carry any products that they deem inappropriate or too adult.

The shop is located at 1377 E. Second St., Jamestown, and is open from 11 a.m. to 8 p.m. Monday through Saturday. For more information, call 393-5581.