Chad Ecklof of Ecklof Bakery in Jamestown is pictured Thursday with his latest creation, a Buffalo Bills-themed cookie in the shape of a folding table. Bills fans are known for their love of tables as part of tailgating rituals. P-J photo by Eric Tichy

Chad Ecklof of Ecklof Bakery has put a new spin on the phrase, “That’s the way the cookie crumbles.”

Ecklof’s latest Buffalo Bills-themed confectionery treat is paying homage to what has become an iconic symbol of local tailgating rituals.

Using cutout sugar cookies and royal icing, the Jamestown bakery owner created a Bills cookie in the shape of a folding table. Its release comes days before Buffalo hosts Kansas City in the Divisional round of the NFL playoffs.

“I was trying to come up with something unique where I didn’t have to worry about licensing,” Ecklof told The Post-Journal on Thursday. “We already have the license to do the image printing. I was just trying to come up with something unique that nobody else would have, and that was what I thought of.”

Bills fans are known, for better or worse, for jumping through folding tables prior to home games in Orchard Park. Ecklof funneled that passion into a cookie featuring the Bills logo and name in the shape of a folding table.

“It signifies rowdiness but, hey, as long as it’s something they attach themselves to then I attach myself to it,” Ecklof said.

He promoted the special cookie in a brief video posted to Facebook this week; within 24 hours, Ecklof Bakery received 160 orders.

“I didn’t expect this many,” Ecklof said. “I thought for sure that we’d have a few people that thought it was unique and interesting, and we’d maybe sell a few dozen of them. But I didn’t think we were going to get up to what we have right now.”

Ecklof Bakery officially put word out Thursday it wasn’t accepting any more orders for the specially made folding table cookie.

Ecklof himself is a lifelong Bills fan or, as he likes to joke, a “lifetime Bills disappointee.”

The bakery routinely sells traditional sugar cookies with the Bills image on top. During the playoffs, the bakery also has been known to sell cookies featuring the team the Bills are playing.

Prior to last Monday’s game, Ecklof sold cookies featuring the Bills and Pittsburgh Steelers. While sales for Steelers cookies outpaced Bills sales early on, Ecklof said local fans came through in the end and made sure Buffalo came out on top.

The team itself did the same, topping the Steelers 31-17 in the Wild Card round.