Recipe For Success
Sauce Maker Celebrates Rebranding After Director’s Request
Luke and Grace Andriaccio celebrate the renaming of their sauces with family, friends, local officials and business partners Friday afternoon at Coppola's Pizzaria in Bemus Point. The sauce was renamed from "Coppola's Italian Sauces" to "Marco Rosso's Italian Sauces." Pictured from the right are Kevin Sixbey, Chautauqua County Chamber of Commerce's director of insurance services; Luis Castro, Wegmans' representative; Mark Andriaccio; Jill Andriaccio; Bemus Point Mayor Bryan Dahlberg; Joe Rice, designer of the sauce label; Luke and Grace Andriaccio with sons Lucas Jr. and Robert; and Guy Ditonto, Chautauqua County Chamber of Commerce's director of member services. P-J photo by Jimmy McCarthy
Consumers looking for the formerly named "Coppola's Italian Sauces" will find a new name. After having to give up the name, Luke Andriaccio decided to go with "Marco Rosso's Italian Sauces." The renaming came after director Francis Ford Coppola's attorney sent Luke Andriaccio a "cease and desist" letter regarding trademark infringements. P-J photo by Jimmy McCarthy
Luke and Grace Andriaccio celebrate the renaming of their sauces with family, friends, local officials and business partners Friday afternoon at Coppola's Pizzaria in Bemus Point. The sauce was renamed from "Coppola's Italian Sauces" to "Marco Rosso's Italian Sauces." Pictured from the right are Kevin Sixbey, Chautauqua County Chamber of Commerce's director of insurance services; Luis Castro, Wegmans' representative; Mark Andriaccio; Jill Andriaccio; Bemus Point Mayor Bryan Dahlberg; Joe Rice, designer of the sauce label; Luke and Grace Andriaccio with sons Lucas Jr. and Robert; and Guy Ditonto, Chautauqua County Chamber of Commerce's director of member services. P-J photo by Jimmy McCarthy
Consumers looking for the formerly named "Coppola's Italian Sauces" will find a new name. After having to give up the name, Luke Andriaccio decided to go with "Marco Rosso's Italian Sauces." The renaming came after director Francis Ford Coppola's attorney sent Luke Andriaccio a "cease and desist" letter regarding trademark infringements. P-J photo by Jimmy McCarthy
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BEMUS POINT -- A spaghetti and pizza sauce maker from Bemus Point has a new name for his products.
Consumers heading to local stores to buy the formerly-known "Coppola's Italian Sauces" will find the product now named "Marco Rosso's Italian Sauces." The renaming came after Luke Andriaccio, local sauce maker and Coppola's Pizzaria owner, received a letter from film director Francis Ford Coppola's attorney to "cease and desist" his sauce business venture due to trademark infringements.
A ribbon-cutting held Friday at Coppola's Pizzaria, located at 20 Main St. in Bemus Point, kicked off the beginning of the sauce renaming. From family and friends to local officials and business partners, a large group gathered to celebrate the rebranding.
"It's been pretty nuts," Andriaccio said as he reflected over the past few months. "It's good-crazy though. I don't mind it. Business has been great."
Andriaccio said he chose to go with his middle name, Marco, and combine it with "Rosso," or red, in recognition of his red-headed boys, Lucas Jr. and Robert, and his wife, Grace. Pictures of his family can be found on the back of the sauce jars.
"Family's everything in Italian," he said.
The pizzeria name and former name for Andriaccio's sauces pays homage to his grandparents and great-grandparents who left the village of Collepietro and journeyed to America. Andriaccio is a third-generation pizza maker who uses his grandmother's recipes to make homemade dough and sauce.
Sauce products can be found locally at Wegmans in Jamestown, Bemus Point Market, Lighthouse Grocery in Mayville and Farm Fresh Foods on Third Street in Jamestown. Andriaccio said he's hoping the product will be made available at other Wegmans stores and Tops Markets soon.
Bemus Point Mayor Bryan Dahlberg said the Andriaccios and Coppola's Pizzaria both have been a huge part of the community. "I've tried the sauce and it's delicious," he said. "I've come to get some pizza too. They're good folks and we're fortunate to have them in the community."
Andriaccio has said the sauce business will be moving to a manufacturer due to demand. A distributor might also be involved in the near future.
As for the jar label, Andriaccio said a new one is in the works. He said the new design aims to attract attention. The theme will still bring together Italy and Bemus Point.