Chad Ecklof of Ecklof Bakery in Jamestown is pictured Thursday with his latest creation, a Buffalo Bills-themed cookie in the shape of a folding table. Bills fans are known for their love of tables as part of tailgating rituals. P-J photo by Eric Tichy

Chad Ecklof of Ecklof Bakery has put a new spin on the phrase, “That’s the way the cookie crumbles.”

Ecklof’s latest Buffalo Bills-themed confectionery treat is paying homage to what has become an iconic symbol of local tailgating rituals.

Using cutout sugar cookies and royal icing, the Jamestown bakery owner created a Bills cookie in the shape of a folding table. Its release comes days before Buffalo hosts Kansas City in the Divisional round of the NFL playoffs.

“I was trying to come up with something unique where I didn’t have to worry about licensing,” Ecklof told The Post-Journal on Thursday. “We already have the license to do the image printing. I was just trying to come up with something unique that nobody else would have, and that was what I thought of.”

Bills fans are known, for better or worse, for jumping through folding tables prior to home games in Orchard Park. Ecklof funneled that passion into a cookie featuring the Bills logo and name in the shape of a folding table.

“It signifies rowdiness but, hey, as long as it’s something they attach themselves to then I attach myself to it,” Ecklof said.

He promoted the special cookie in a brief video posted to Facebook this week; within 24 hours, Ecklof Bakery received 160 orders.

See Friday’s edition for complete coverage.