Wegmans Food Markets Inc. will be among the first supermarkets in the country to offer customers the ability to redeem its Shoppers Club discounts while using Apple Pay.

“Efficient, accurate, private and secure checkout is important to us because it is important to our customers, and Apple Pay has delivered,” said Jo Natale, Wegmans vice president of media relations. “Our customers will be thrilled to hear that they will soon be able to redeem Shoppers Club discounts while using Apple Pay.”

When the new feature is made available by Apple Pay in the fall, Wegmans customers will be able to add their Shoppers Club card to the Wallet app in iOS 9 and use it at checkout with Apple Pay. Once the card is added, Wegmans customers will simply hold their iPhone 6 or iPhone 6 Plus near the payment terminal at checkout, with their finger on Touch ID, and the appropriate Shoppers Club discounts will be awarded. On Apple Watch, double-click the side button and hold the face of the Apple Watch up to the reader.

Security and privacy is at the core of Apple Pay. When a credit or debit card is added to Apple Pay, the actual card numbers are not stored on the device, nor on Apple servers. Instead, a unique Device Account Number is assigned, encrypted and securely stored in the Secure Element on the device. Each transaction is authorized with a one-time unique dynamic security code, instead of using the security code from the back of the card.

For more information on Apple Pay, visit www.apple.com/apple-pay/