Black Friday Shopping Could Look Different This Year, Experts Say
Retailers thrive on tantalizing shoppers ahead of the post-Thanksgiving event, keeping them guessing about how exactly the experience will unfold. But economic conditions, past sales and other factors can provide clues about what’s to come. Here’s what marketing, retail and supply chain experts expect for Black Friday 2023. SHOPPERS AND RETAILERS MAY SCALE BACK “A lot of macroeconomic indicators are pointing to a big slowdown in spending,” says Jeff Galak, associate professor of marketing at Carnegie Mellon University’s Tepper School of Business. Signs include record-high ...