George Simmons

DUNKIRK — The Fredonia Technology Incubator continues its Entrepreneurial Education Program with a virtual workshop on how entrepreneurs with early stage companies sell.

The workshop, Selling for Startups, will be presented by George Simmons, a Senior Partner at Derby Management, a Boston, Mass., based sales and marketing consulting firm. During the workshop, Simmons will cover how entrepreneurs and startups sell effectively. In particular, he will discuss how strong value propositions positively impact sales.

“While interesting sales tools come and go, the need to deliver a strong value proposition has been a constant in the sales world throughout my career,” said Simmons.

The workshop will take place via Zoom Wednesday, March 10, from noon to 1 p.m. To register, visit www.eventbrite.com/e/selling-for-startups-workshop-tickets-142927561183 . For more information, contact FTI at 680-6009 or incubatr@fredonia.edu.

“The Entrepreneurial Education Program provides entrepreneurs with useful, hands on information and an opportunity to ask presenters questions,” said Chuck Cornell, incubator director. “I’m thrilled George will join us to provide a high quality and interactive entrepreneurial workshop, a key part of our services and programming here at the incubator.”

Simmons, a State University at Fredonia alumni, specializes in projects involving senior sales talent recruiting, sales optimization processes, sales management design, value propositions, and sales metrics. He has held all C-level positions with the exception of engineering for both public and private companies in a variety of industries including software, tech hardware, medical services, distribution, industrial products, and packaging. In addition to being a graduate of SUNY Fredonia, he completed Northeastern’s MBA program. Recently, Simmons has realized that there is a lack of graduates with an experience in selling, and began working with Fredonia’s School of Business and the Incubator launch a course at SUNY Fredonia – Business to Business Selling.

Simmons has said that, “Sales is not what it has been perceived to be for many years – it is something I have been passionate about for most of my life.”

The Fredonia Technology Incubator is an economic development program of the State University at Fredonia. FTI works with external partners to promote economic growth by supporting entrepreneurship and the development of new, innovative companies into successful business ventures. The incubator provides administrative and business services, mentoring, networking, professional consulting, education opportunities such as workshops, and access to capital and work ready space.

For more information about the Fredonia Technology incubator visit their website at fredonia.edu/incubator, find them on Twitter @Tech–Incubator, or on Instagram @fredtechincbtr. Recordings of previous professional workshops are also available online at youtube.com/user/TechIncubator214.