The Fredonia Technology Incubator continues its Entrepreneurial Education Program with a virtual workshop designed to assist entrepreneurs and startups in maximizing their opportunities on LinkedIn.

Entrepreneur and eCommerce expert Curt Anderson will conduct the workshop presented by B2Btail.com

“The Entrepreneurial Education Program provides entrepreneurs with useful, hands on information and an opportunity to ask presenters questions,” said Chuck Cornell, incubator director. “High quality and interactive entrepreneurial workshops such as this are a key part of our services and programming we provide at the incubator.”

The workshop will be held on Thursday, Nov. 19, from noon to 1 p.m. The event is free and is open to the public and will take place remotely via Zoom. Participants must register for the event at linkedin-for-startups2020.eventbrite.com Registered participants will receive a Zoom invite via email prior to the event. For more information, contact the incubator at 680-6009 or incubator@fredonia.edu.

Anderson will cover topics including how to create an inviting LinkedIn Profile, how to showcase experience and expertise, how to connect and engage with a target market, deliver impactful content and to develop and nurture vibrant business relationships.

Anderson founded an eCommerce company in 1995 that was ranked three times on the Internet Retailer Magazine Top 1000 eCommerce Companies. Since selling that company, Curt has served as an eCommerce consultant. Curt is the author of “Stop Being the Best Kept Secret” and founder of B2Btail.com, an eCommerce resource guide for manufacturers.