Falconer Electronics Receives Innovation Award
During a virtual ceremony on July 22, Buffalo Business First honored this year’s winners of the eighth annual Manufacturing Awards.
Companies were nominated and selected by an independent panel of judges based on category criteria, and the Small Business Development Center at Jamestown Community College nominated Falconer Electronics in the category of Innovation.
Falconer Electronics received the Manufacturing Innovation Award.
“We have not only converted dozens of these leads into paying customers, we are now also seeing repeat orders from many customers,” said Roger Hall, Falconer Electronics founder and president. “Without the assistance from the SBDC, this sheer quantity of new customer engagement would have never taken place.”
Falconer Electronics, a manufacturer of ground straps, commercial power strips and wire harness assemblies founded in 1985 in Falconer, experienced robust sales growth since engaging with the SBDC at JCC. To provide a snapshot of the powerful impact that the SBDC marketing plan delivered to Falconer Electronics, website traffic increased by 1,000% from November 2017 through January 2019.
Due to the drastic increase in website traffic, Falconer Electronics decided to make an investment in creating a robust software tool to help make the purchasing process much easier for their customers. As a result, Falconer Electronics created the Instant Ground Strap QuoteBuilder and the Wire Harness Estimator. Both of these software tools, combined with online marketing strategies have attracted new customers including Fortune 500 Companies, OEM’s as well as engineers and new product developers. Implementing an aggressive Inbound Marketing game plan has created a steady and consistent flow of new leads and customers.
“The success at Falconer Electronics is purely due to the sheer determination, entrepreneurial spirit and tenacity of Roger Hall,” said Courtney Curatolo, Small Business Development Center director.