Professional Growth

Moran’s Floor Store Opens Furniture Showroom

Back row, from left, Bruce Moran, Moran’s Floor Store co-owner; Michael Norberg; Clay McWilliams; Robert Wright; and Paul Schaller stand in the new Moran’s Furniture Showroom, an extension of Moran’s Floor Store. Morgan Moran, front, will manage the showroom along with Norberg. P-J photo by Eric Zavinski

Moran’s Floor Store isn’t just about selling customers carpet, tile and wood flooring. It has provided an assortment of furniture as well, and as of this summer, Moran’s Furniture Showroom is open next door to provide more space so that customers can browse a variety of beds, couches, chairs, tables, shelves and more.

With the floor store located at 2206 Foote Ave. and the furniture showroom having set up shop at 2184 Foote Ave., customers and employees can easily move from one location to another as they are only two buildings apart. The showroom is complete with 14,000 additional square feet for Moran’s business. Because of the added space, all furniture and mattresses have been moved to the second location, allowing the floor store to earn an expanded carpet and flooring display area.

A grand opening event will be hosted Monday and will feature five drawings for large items and sales. Bruce Moran, store co-owner, said long-time customers have been especially pleased with the added space. The showroom features living room, dining room and bedroom furniture, including more than 24 models of Serta mattresses and adjustable beds. A large touchscreen monitor in the center of the showroom allows customers to browse extensive catalogs of furniture in the showroom and pieces that can be ordered and shipped to the location.

After having sold furniture and mattresses for more than eight years out of the floor store location, co-owners Mike and Bruce Moran decided another location was needed to show off their inventory. The added space was also needed to make shopping more accessible for customers.

“A lot of our customers had expressed the desire to see and try out more furniture than we had room to display,” Bruce Moran said. “As demand increased for furniture and we realized we were doing so well with just a limited space, we knew we could do even better with the additional floor space for furniture.”

Mike Moran’s daughter, Morgan Moran, will manage the showroom along with Michael Norberg. Both are long-time employees of the business and will join four newly hired employees who bring with them previous experience in retail sales in furniture and flooring.

“It’s fun to have something new to look forward to,” Morgan Moran said.

Bruce Moran said the furniture showroom has helped gradually increase business for both of Moran’s locations. Customer traffic has been on the rise, and Bruce Moran said reactions to the new space have been positive.

“We found that even as well as we were doing with furniture sales, the biggest setback was not being able to physically see, try out and feel a lot of the furniture we offered because we did not have enough room to showcase enough of it,” Bruce Moran said. “We needed more space to have more product.”

He noted that customers being able to take home more furniture items the day they purchase them is a perk of the showroom. Bruce Moran also mentioned that by keeping overhead costs lower than the competition, they are better able to keep furniture prices low. A recent switch to interior and exterior LED lighting through the National Grid’s Energy Savings Program and more energy-efficient heating and cooling helps keep overhead costs low.

Formerly the Kerr’s Furniture building, Moran’s Furniture Showroom will provide Ashley Furniture Industries, Signature Design by Ashley and America’s Mattress products.