Google has introduced changes to its advertising rules that reshape how companies working in gaming can promote their products. The newest update separates sweepstake casinos from the category long known as social casino games. This means those sweepstake-style platforms are no longer allowed to advertise under a system that was originally designed for entertainment-only digital casino simulations. The decision arrives at a time when many gaming businesses have been testing new formats and promotional styles, and Google appears to be trying to create a more precise distinction between non-prize gaming and models that carry a different purpose.

Google’s decision reflects the way sweepstakes platforms function, since their structure still offers promotions linked to winning. Many players are drawn to sweepstake casino models because they combine casual gameplay with the appeal of prize-based promotions, which adds an extra layer of excitement that standard simulations cannot provide. Even though the themes look similar to traditional online casino entertainment, the possibility of receiving a reward gives these platforms a different kind of pull for those who enjoy low-pressure participation. Google’s update acknowledges that distinction but still places sweepstake casinos outside of social casinos because players have access to prizes. Because of this, businesses offering sweepstake-style experiences will need a separate approval path if they intend to advertise.

Alongside the category change, Google reiterated several transparency standards that apply to social casino advertisers. One requirement is a clear statement confirming that no real money gambling is involved and no prize has monetary value. Advertisers must also disclose any in-app purchasing options directly in the ad or on the page visitors land on. Branding that looks similar to real-money gambling companies is not allowed, which helps prevent confusion for players navigating different kinds of gaming products. The overall goal is to give users a realistic understanding of what they are engaging with from the start.

Google maintains a limited list of countries where social casino ads may run. The United States, United Kingdom, Canada, Australia, India, Germany, and Japan are among them, although advertisers still need to check the specific list before launching campaigns. Because eligibility varies, companies often have to prepare separate plans for each region. Google treats violations seriously and may suspend accounts immediately if the rules are broken. For advertisers, this creates an environment where accuracy in categorizing a product matters almost as much as the promotional material itself.

Certification remains an important part of Google’s system. Advertisers must obtain a Social Casino Games certification or Online Gambling certification, depending on what they promote. Those that operate in both areas are expected to use separate accounts so the ad types do not overlap. Keeping the accounts independent reduces mistakes, avoids misplacement of content, and gives advertisers a cleaner way to manage campaigns across different markets.

Google also reminds advertisers that certification must be maintained. If a company changes its business information, the certification process begins again. Applications run through the Google Ads Help Center, where businesses can update their status or reapply when something shifts internally. Since sweepstake casinos no longer qualify for social casino placement, businesses involved in that model may need to pause and reconsider how their campaigns fit within Google’s updated approach.