CBS Is Challenged Without Moonves
NEW YORK (AP) — For the past two decades, CBS may just as well have been called the Moonves Broadcasting System. Now it’s time to move on.
Moonves, who was ousted over the weekend as head of CBS Corp. amid a continuing investigation into allegations of sexual misconduct, began working as the network’s entertainment division president in 1995 and built it into the corporation’s profitable crown jewel.
CBS is a throwback at a time of rapid changes in how people consume television. Moonves believed in broadcasting as the word was conceived, trying to reach the broadest possible audience with a formula that emphasized mystery procedurals and classic sitcoms. CBS has been America’s most-watched television network for the past 10 seasons in a row, and 15 of the past 16, with Fox winning once at the height of “American Idol” mania.
“That’s one of the reasons CBS has been so successful — a singular vision coming from one person,” said Garth Ancier, former chief programming executive at NBC, Fox and the WB network, who also worked with Moonves at the Warner Brothers studio.
Now CBS is in a predicament similar to what Fox News Channel faced when Roger Ailes was forced out in 2006 following sexual misconduct charges, felled by #MeToo before it was a movement. In both cases, a creative enterprise thoroughly dominated by one person was suddenly left to fend for itself.
CBS under Moonves has always been television comfort food rather than fine dining.
He favored good-guy, bad-guy dramas — often centered on grotesque crimes — where a story is wrapped up in an hour. If “CSI: Crime Scene Investigation” works, create a spinoff or two. Same with “NCIS.” If a proven idea from the past can come back with some updating, he’d try it — think “Hawaii Five-0,” ”Magnum, PI” and “Elementary.”
He went for big laughs in relatable, traditional comedies, like “Everybody Loves Raymond,” ”The Big Bang Theory” and “Mom.” He trusted viewers would be curious to see well-known actors coming back for new roles, like Kevin James, Robin Williams, Julia Louis-Dreyfus or Matt LeBlanc
A former actor who loves the world of show biz, Moonves gave the green light in decisions large and small. He’d often decide which actors would guest star in series, and what castaways would go on “Survivor.”
Even after he became a corporate chieftain, he loved to keep his hands in the mix, and he loved talking about it.
The decision to replace David Letterman with Stephen Colbert looked like a failure after one year. But Moonves sensed he needed help, and brought an executive from CBS News, Chris Licht, to run the show backstage and free Colbert to do what he did best. It was an offbeat choice that paid off: Colbert is now reigning ratings king of late-night television.
Similarly, he saw James Corden in a Broadway show and selected him to follow Colbert on the schedule.





