ALBANY - State Sen. Cathy Young recently joined with wine retailers in The Last Store on Main Street coalition to launch a fall and holiday promotional campaign to boost sales of New York state wine.
It is the fourth straight year that the coalition has run the promotion, which begins a week after Gov. Andrew Cuomo announced plans for a Beer and Wine Summit to help the industry.
"New York wine is not just great to drink, its big business that provides jobs across New York state," Sen. Young said. "I applaud the retailers who are stepping up to the plate in partnership with our wineries, and look forward to the governor's summit to see what steps state government can take to help boost this vital industry. The state can and should help promote N.Y. wines because it's an investment that will pay us back many times over with more jobs and increased wine tourism."
During October and November, retailers throughout the state will participate in the Fall in Love with New York Wines campaign through in-store advertisements, special deals and events like wine tastings highlighting the selection of New York wines available in their stores. Just before Thanksgiving, stores will switch over to a seasonal promotion and encourage customers to include New York wines in their holiday menus or to give as holiday gifts.
New York ranks third in wine production, behind California and Washington, and second in wine consumption; though New York wines are often overlooked when New Yorkers select a vintage. The Last Store on Main Street works to help the New York wine industry grow by educating and introducing consumers to local wines.