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February 6, 2014 - Dave Hecei
It all started 30 years ago. Steve Jobs introduced the world to the Macintosh on January 24, 1984. It started with one of the most iconic commercials ever aired, and often voted best commercial ever made. This expensive Super Bowl commercial was directed by Ridley Scott (Alien, Legend, Gladiator, etc.).
To commemorate 30 years of Macintosh, Apple has created a new ad under the direction of Jake Scott (coincidently Ridley’s son) shot using only the Apple iPhone 5S instead of professional video cameras.
For this 30th Anniversary celebration, Apple did not recreate another Super Bowl commercial opting instead to create a short called ‘1.24.14’ and hosting it on the Apple web site. Shot in over a dozen locations using iPhone 5S phones, Jake Scott took about 70 hours of video and created a 125 second short showing how people around the world do amazing things with Apple products.
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