Ashville General Store owner Jackie Francis stands near the store’s coffee bar. P-J photo by Michael Zabrodsky

ASHVILLE — Loyal repeat customers are the backbone of the Ashville General Store.

Without them, it may be just another store trying to find its place.

Walk in on any day and see owner Jackie Francis and her staff greet customers by their names — that’s customer service.

Sometimes they come in for one item and leave with many more.