Agritourism Class Slated At SBDC

Hugh McPherson, national agritourism expert, will lead an Agritourism Boot Camp on the Jamestown Campus of Jamestown Community College on May 8. The program hosted by the Small Business Development Center at JCC will begin at 9 a.m. and conclude at 3 p.m.

The day-long, interactive program is intended for existing and prospective agritourism entrepreneurs. Topics will include a goal planning session, a discovery session of real stories of entertainment agriculture, social media strategies and how to expand current business models. The program is designed to be a high-energy experience.

McPherson is a farm marketing consultant and successful farm marketer from southern York County, Pa. He has counseled agritourism entrepreneurs across the country on business plan development that has delivered entertainment to literally thousands of guests. His home farm, Maple Lawn Farms, welcomes guests to pick-their-own peaches, apples, pumpkins and blueberries. In 2015, McPherson launched Maple Lawn Winery to add value to his fruit crop and cultivate a new crop of guests.

For more information or to reserve a seat, contact the Small Business Development Center at 338-1024. The registration fee of $25 includes lunch.