A Dewittville campground is being honored for its advertising work by the Campground Owners of New York, a trade association for privately owned campgrounds.
The Chautauqua Lake KOA, located in Dewittville, was recently honored at the association's awards banquet held during its 48th annual Exposition for the Outdoor Hospitality Industry held recently at the Conference & Event Center at Niagara Falls, N.Y.
Awards were announced for the following categories: Website design; simple brochure and mailer piece. A panel of independent judges from other states campground associations reviewed all submissions and picked the winners for each category.
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From left are Mike Papp, Campground Owners of New York chairman; Rosemary Curtis, exposition chairperson; Anita Perry and Bill Perry, Chautauqua Lake KOA owners with grandson Elijah, Donald Bennett Jr., CONY president and chief executive officer; and Scott Sherwood, CONY immediate past chairman.
The judges created criteria for judging each marketing product. The criteria included ease of use, photo quality, useful information and other product specific categories, with each category rated 1 through 5, lowest to highest. Highest cumulative scores determined the winner for each category.
According to Donald Bennett Jr., CONY president and chief executive officer, campground owners are working hard to educate themselves and be aware of the trends in marketing and design.
"In addition to making improvements to their parks, each year I notice more campground owners making an added investment in the quality of their marketing pieces, such as their websites and brochures,'' Bennett said. "I believe these increased efforts to showcase their campgrounds are paying off for our members, and I think our three winners this year set a great example for quality marketing pieces."
Chautauqua Lake KOA was honored for having the best mailer piece design. Its mailer, designed by Register Graphics Inc., Randolph, was submitted for consideration by campground owners Bill and Anita Perry. Chautauqua Lake KOA offers resort-quality facilities set on 180 acres of wooded and open land overlooking the northeast shore of Chautauqua Lake, a half-mile away. For more information about the campground, visit www.chautauqualakekoa.com.