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Winning Them Back
April 25, 2013 - Dave Hecei
At the end of March, Apple release a significant update to their flagship video editing software, Final Cut Pro X. The same piece of software that caused almost a riot with devoted Final Cut Studio professionals. More than a year has gone by, and Apple has been updating FCPX to the point where they feel the need to start wooing pro editors back, at least those who left Apple for the competitors (Avid, Adobe, etc).The switch from FCS (a suite of professional Apps including Final Cut Pro 7.0) to the stand-alone Final Cut Pro X was not as smooth as Apple would of liked. Some professional film and video editors were furious with Apple for abandoning FCS in favor of what was perceived as a non-professional level editor.
It has been over a year now, and Apple has constantly been updating FCPX with additional features. Many of these have brought FCPX back into the limelight for some pro editors. Apple is also now actively campaigning to bring back as many pro editors as possible.
Apple has a new section on their website showcasing those professionals that have stuck by or have returned to Apple and Final Cut. There is a page of what's new in FCPX listing some pretty impressive additions. You can't tell me FCPX isn't for professionals.
Personally, I think FCPX is and always has been a professional tool. The very first version might have been rough around the edges and a bit weak in the features department, but you really have to consider that FCPX was really version 1.0 of a whole new editor. You really can’t think of it as the next version after FCP 7.0, which was a very mature product – even with its own flaws.
FCPX is now at version 10.0.8. For more than a year, Apple has been adding feature after feature making FCPX a very capable editor. One that just might keep Apple in the video editing suites quite a bit longer. It might even win over even some of those skeptic pros out there.
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