New Reg Lenna Marquee Debuts At Downtown Block Party
The Reg Lenna Center for the Arts unveiled its new LED screen marquee Friday afternoon, providing a fresh centerpiece for the block party held before a performance of Black Violin: Classical Boom Tour.
The marquee features two LED screens, custom-built by Watchfire Signs of Danville, Ill., which are fully programmable and can display recorded and live video, still images and text. A small strip of milk glass, which made up the old screen, remains on the corner of the marquee, while the rest of the milk glass will be recycled into a donor display for the inside of the Reg, according to Len Barry, marketing director.
In addition to the unveiling of the marquee, Barry said the party was planned as a way to take advantage of the remaining nice weather and to bring local musicians together.
“We wanted to do something dynamic, to really set the tone for the rest of the year,” Barry said. “We said let’s just do a big block party, a little harvest festival if you will.”
Local string musicians from groups including Regis Singing Strings, Suzuki at Lutheran and Jamestown Middle and High Schools played in the afternoon, with food and beer trucks also available for attendants to enjoy. The party itself was free to the public, and ran right up until Black Violin’s concert performance.
Barry said the timing was perfect for Black Violin to perform due to their rising popularity and success.
“They’re already playing at Chautauqua Institution next season,” he said. “This is probably the last tour they’d play a venue of our size.”