Lind Funeral Home Sponsors Life-Saving App

Gary Kindberg, Lind Funeral Home president, displays the Vitale ICC app on his cell phone. P-J photos by Gavin Paterniti

An unorthodox sponsorship opportunity has allowed Lind Funeral Home to step outside its traditional role within the community.

The funeral home recently announced that it is making the mobile app Vital ICE (In Case of Emergency) free to those who wish to download it in an attempt to assist local first responders when handling medical emergencies.

Vital ICE is a public safety app which locally stores its users’ medical information, emergency contacts and more, and can be easily accessed by EMS and first responders in situations where the user is unable to speak or is otherwise incapacitated. First responders are given access to the back office site of the app’s parent company, Vital Boards, where they can send emergency communications and other alerts to local app users.

According to Gary Kindberg, Lind Funeral Home president, the app’s developer visited Lind while on a marketing campaign taking him east from St. Louis. He said both he and the rest of the Lind staff were convinced that the Vital ICE app was an ingenious marketing initiative that could help save lives.

“This seems a little bit out of the norm for what we’d usually do as far as sponsorships, but I thought it was a good idea because of our growing aging population here in Jamestown,” Kindberg said. “The number of elderly people who don’t have their children or other family nearby is on the rise, and so it’s helpful when (a Vital ICE app user’s) family can be alerted by text, phone call or email in case of an emergency.

“If that helps someone who finds themselves in that situation, then this is well worth it.”

“This is also helpful because you don’t have to be at home to use it,” he added. “You can input your entire medical history, and that of your children, and then there’s a sticker that you can put on the back of your phones to let first responders know that you have the app. That way they can easily and quickly access all the information they need. It seemed like a really good fit for our area, so we thought we’d try it and see what kind of response we get.”

Kindberg said local community members who wish to use the Vital ICE app may do so by downloading the app from either the Apple App Store or Google Play, and entering #3800 for the code number when prompted.

The Vital ICE app is available to the entire community, regardless of age. In the event of an emergency, first responders can use the Vital ICE app to retrieve the user’s vital information. This information can then be easily taken on the ambulance to the hospital, or sent directly to the hospital from the Vital ICE app, where emergency room staff can further access this critical information.

For more information about the Vital ICE app, visit